This week's nutrition headlines are catching up to something we've believed since day one: more protein isn't automatically better if your gut can't handle how you're getting it.
What's actually being said
"Proteinmaxxing" — the idea that more protein is always the answer — has been one of the biggest wellness trends of the last two years. Now nutrition researchers are asking the question that got skipped along the way: what does loading up on protein actually do to your gut? Recent research has specifically found that not all protein sources affect the gut microbiome equally, and that indiscriminate high-protein eating isn't automatically a health win.
Why this isn't news to us
We didn't build That Protein around a protein target. We built it around a simple question: can you actually get enough protein without your gut paying the price? That's the whole reason we went low FODMAP from the very first product, years before "proteinmaxxing" had a name — because piling on protein sources loaded with inulin, sugar alcohols or lactose was never actually a win, no matter how impressive the gram count looked.
What actually matters
Quality of source, not just quantity. Rice and pea protein, properly processed, sit differently in your gut than whey concentrate or additive-heavy blends.
What's not in it matters as much as what is. Inulin, chicory root and sugar alcohols get added because they sound healthy — they're also some of the most common gut triggers around.
Protein contributes to the maintenance of muscle mass — that's the genuinely useful, authorised fact worth acting on. It was never about hitting the biggest number possible.
Free UK delivery on orders over £30. Every That Protein blend has been low FODMAP from the ingredient list up — not a reaction to a trend, just how we've always done it.