Recipes & Rituals — protein powder label

The front of a protein powder tub is one of the most misleading pieces of marketing you'll encounter in a health food shop. "Clean." "Natural." "Gut Friendly." "Plant Powered." "No Nasties." These claims are largely unregulated, entirely self-declared and frequently contradicted by the actual ingredients list on the back. Here's how to read past the marketing and assess what's actually in your protein powder — and what the red flags look like when you know how to find them. Step 1 — Ignore the Front Completely Seriously. Turn the product around before you form any opinion. The front of the...