Recipes & Rituals — IBS

The question we get asked most often. The honest answer is: almost certainly more than you are currently eating — and the official UK recommendations significantly understate what most active women over 30 actually need.The Official RecommendationThe NHS recommends 0.75g of protein per kilogram of body weight per day as the Reference Nutrient Intake. For a 65kg woman, that is 48.75g per day. This is the minimum required to prevent deficiency in a sedentary person — not the optimal amount for an active woman trying to maintain muscle mass, manage IBS or support hormonal health.What the Research Actually RecommendsCurrent sports...

Baking with protein powder is one of the most practical ways to increase your daily protein intake — but it requires knowing the rules. Get it wrong and you end up with dry, crumbly results. Get it right and you have genuinely delicious gut-friendly bakes that work for IBS.The Golden Rules of Protein BakingRule 1 — Replace no more than 25% of flour with protein powder. Protein powder behaves very differently from flour. It absorbs liquid faster, has no gluten structure and can make bakes dense and dry if used in excess. A maximum of 25% substitution is the reliable...

That Protein exists because we could not find what we were looking for. A protein powder that was genuinely gut-safe — not just claiming to be — made with real organic ingredients, tasted genuinely good and had the independent certification to back up every claim on the label.Why We StartedThe protein supplement market is enormous, saturated and, for anyone with IBS or a sensitive stomach, largely unusable. Product after product contained sweeteners that caused symptoms, gums that caused bloating, dairy proteins that aggravated gut conditions and long ingredient lists full of compounds that served the manufacturer rather than the customer.We...

IBS Awareness Week runs at the end of June every year. It is a moment to shine a light on a condition that affects an estimated 10-15% of the global population — yet is still widely misunderstood, frequently dismissed, and often takes years to diagnose.The IBS FactsIBS affects approximately 1 in 7 people in the UK. It is more common in women than men — learn more about how hormones affect IBS in women. The average time from symptom onset to diagnosis is over four years.The Most Effective Dietary InterventionThe Low FODMAP diet is the most evidence-based dietary intervention for...